A Sense of Premium Fine Dining with MyStyle at Senjyu Sushi

 Petaling Jaya, 2 July 2009 – In conjunction with the launch of partnership between Sakae Sushi, Senjyu Sushi, Sakae Izakaya and Sakae Teppanyaki with MyStyle, MyStyle also awarded its existing 150 international and local merchant partner brands with awards.  

The main highlight for the event was the most anticipated MyStyle Best Merchant Award Presentation Ceremony, by Group Strategist of Centurise Group, Ms. Mi-Ki Choong, she is also known as an entrepreneur, property developer, TV show creator and presenter of LifeInStyle. The Best MyStyle Supporter 2009 awards will be divided into 4 categories; Dine, Shop, Groom and Play. The selection criteria of each category is based on the demand and total of number of MyStyle mobile vouchers downloaded. The Dine category award went to Dain Ti hill, Shop catagory– G2000 and GNC and Play category award went to Golden Screen Cinemas. 

Sakae Sushi, Senjyu Sushi, Sakae Izakaya and Sakae Teppanyaki are the flagship brands of Apex-Pal, a very popular and trendy Japanese restaurant chain in the country. Senjyu Sushi currently offers its mobile voucher through its my111 promotion of Buy 1 Free 1 all Gold plate sushi items (up to 10 plates); and also  my365 promotion of Free dessert (worth RM 9.90) with any purchase of Bento set. MyStyle offers the most dynamic and extravagant benefits from over 150 well known international and local brands. All Partner brands, including Senjyu Sushi have been specially developed exclusively with brand value propositions and offers for the MyStyle mobile voucher-on-demand service.  These vouchers can be downloaded onto consumers’ mobile phone via SMS, giving incredible offers of up to 50% off or more all year round.

MyStyle is also relevant in the country’s retail industry. The Malaysian economy will continue to grow rapidly with enhanced merchant and retail sales and promotions that will fuel the growth of Malaysia’s retail industry. MyStyle mobile voucher-on-demand services deliver to consumers and tourists what they want, whenever they want it, 365 days a year by giving them discount up to 50% off or more from over 150 of their favourite brands in dine, shop, groom, play, services and now Luxe category, via sms directly to their hands by using their mobile phones. MyStyle merchants are setting an outstanding example by going green and saving the environment. Using mobile vouchers replaces the use of paper vouchers and hence saving trees, making it their Corporate Social Responsibility (CSR). In doing so, retailers help their company and consumers save resources and money. A value proposition is crucial to any business and it is what consumers are looking for especially in these current economic environment.

In addition, Senjyu Sushi, known for its premium sushi at affordable price, also hosted some special promotion to jive up the function with MyStyle. Among the gracious activities held is that MyStyle users who download Senjyu Sushi my111 mobile voucher from now until 30 September 2009 and use it on their birthday or 1 week before their birthday, will enjoy an additional rebate of RM50.00.   

MyStyle support Beauty for Education Charity Show

Kuala Lumpur, 21 May 2009 – In conjunction with the Miss Selangor Tourism Queen of the year 2009 pageant at Sheraton Subang Hotel & Towers,  MyStyle is supporting the Beauty for Education Charity Show with a sense of charity which was organized by the Yayasan Wanita Cemerlang, and is founded by Minister of Tourism, YB Dato’ Sri Dr. Ng Yen Yen and Datin Rosalind Lee.

The main highlight for the event was the launching of the Beauty for Education Charity Show, by Minister of Tourism, YB Dato’ Sri Dr. Ng Yen Yen. All the fund will be donated to the Montfort Boys’ Town, Montfort Girls’ Centre, The National Autism Society of Malaysia (NASOM) and Ti-Ratana Welfare Society.   

MyStyle understands and supports the need to equip the youth, many of whom are less privileged, with skills with which they would be able to earn a living for themselves. Whether academic, technical, or vocational, have all contributed successfully in enhancing the potential of the youths and as such are playing useful roles in nation building. The students character and personality are also transformed with attitude of love and concern for others.  

MyStyle is also relevant in the country’s tourism industry. The Malaysian tourism industry continues to grow rapidly by enhancing merchant and retail sales and promotions that are fuelling the growth of Malaysia’s tourism industry. MyStyle mobile voucher-on-demand services deliver to consumers and tourists what they want, whenever they want it, 365 days a year by giving them discount up to 50% off or more from over 160 of their favourite brands in dine, shop, groom, play, services and now Luxe category, via sms through their hands of using their mobile phones. MyStyle merchants are setting an outstanding example by going green and saving the environment. Using mobile vouchers replaces the use of paper vouchers and hence saving trees, making it their Corporate Social Responsibility (CSR). In doing so, retailers help their company and consumers save resources and money. A value proposition is crucial to any business and it is what consumers are looking for especially in these current economic environment.

Launching of MyStyle Luxe
From Left : Group Strategist of MyStyle, Mi-Ki Choong, Deputy Director General (Planning), Tourism Malaysia, Tuan Haji Azizan Nordin, and General Manager of Nikko Hotel Kuala Lumpur, Mr. Michael Borostyan

A sense of Luxury with MyStyle at Hotel Nikko

Kuala Lumpur, 27 April 2009 – In conjunction with the launch of brand new Serena Brasserie at Hotel Nikko Kuala Lumpur together with MyStyle, the MyStyle Luxe category was launched to the medium to upper class consumers with a sense of style. 

The main highlight for the event was the launch of the most anticipated MyStyle Luxe category with Hotel Nikko, by Deputy Director General (Planning) of Tourism Malaysia, Tuan Haji Azizan Noordin, General Manager of Hotel Nikko Kuala Lumpur, Mr. Michael Borostyan, and  business strategist of Centurise Group, Ms. Mi-Ki Choong, entrepreneur, property developer, TV show creator and presenter of LifeInStyle. Hotel Nikko Kuala Lumpur is the first merchant and 5 stars hotel to join MyStyle Luxe category mobile voucher with my111 promotion of Deluxe room at RM299++ and free RM100 Food & Beverage voucher (terms & conditions apply); and also  my365 promotion of RM30 off on buffet dinner for 2 persons or more at Serena Brasserie. MyStyle offers the most dynamic and extravagant benefits from over 160 well known international and local brands. All Partner brands, including Hotel Nikko have been specially developed exclusively with brand value propositions and offers for the MyStyle mobile voucher-on-demand service.  These vouchers can be downloaded onto consumers’ mobile phone via SMS, giving surprise up to 50% off or more all year round.

Hotel Nikko Kuala Lumpur understands that MyStyle mobile voucher-on- demand service reaches consumer directly via the mobile phone as currently,  there are approximately 27 million unique mobile numbers in Malaysia. It is very relevant in our current day and age where consumers and businesses have to

keep up with technology. By being relevant, Hotel Nikko through MyStyle is setting an outstanding example by going green and saving the environment. Using mobile vouchers replaces the use of paper vouchers and hence saving trees, making it their Corporate Social Responsibility (CSR). In doing so, Hotel Nikko helps the company and consumers saves resources and money. A value proposition is crucial to any business and it is what consumers are looking for especially in these current economic environment.

In addition, Hotel Nikko, known for its tradition of exemplary service with award winning facilities, gracious hospitality and inviting ambience, also hosted some special promotion to jive up the function with MyStyle. Among the gracious activities held is that MyStyle users who download Hotel Nikko my365 mobile voucher and use it within 1 month from the launch, will stand to win the grand prize to stay at the Royal Suite at Hotel Nikko worth RM18,000.00. In addition, the winner also wins 1 year of complimentary lifestyle-on-demand vouchers from MyStyle.   

STYLE UP WITH MYSTYLE GROOVY DAY OUT

Petaling Jaya, 17 January 2009 – MyStyle grooved their excited guests into a complete new year with its recent event that was held at the Sushigroove restaurant, 1 Utama Shopping Complex. The fun filled event which brought joy and laughter to the crowd,  and grooved up their lifestyles with all the activities that was planned for the event.

This urban chic event with its theme, “MyStyle Groovy Day Out” was sponsored by SUSHIGROOVE, NOSE, G2000, T-Joue, edc, Makeupyourmind and Golden Screen Cinemas. All head turned when electrifying music hits the background featuring young, beautiful and handsome models as they parade the catwalk showcasing the latest fashion wear by G2000 and T-Joue. Glaring flashes from cameras can be seen as many anxious onlookers and photographers was snapping pictures non-stop at these hot models and one definitely cannot miss the casual and trendy NOSE footwear of which they are wearing.

Cheers and claps can be heard as the main highlight of the event came into picture, which is the launch of the highly anticipated MyStyle booklet  4^th edition, by the Group  Strategist of Centurise Group, Ms. Mi-Ki Choong, an entrepreneur, fashionista, creator &  presenter of LifeInStyle and judge of StarCeleb; together with other celebrities who added glamour to the event; Miss Malaysia Universe 2008 and former StarCeleb Top 10 finalist, Levy Li Su Lin, former Miss Malaysia World 2007, Debra Henry and Daniel Tan who is a former StarCeleb reality show host, model, actor,  and also a brand ambassador. A giant MyStyle booklet was all signed and presented to the Chief Marketing Officer of Revenue Valley Sdn. Bhd. which owns Sushigroove, Manhattan Fish Market and Tony Roma’s, Mr. Jason Lim.

On the floor, the beauty-conscious crowd explored new facial makeup techniques with a Makeup makeover show by Makeupyourmind Academy, a professional trend setting makeup academy took the opportunity and electrified the crowd with the latest makeup techniques which appeal to all walks of life.

Sushigroove added groovy and fun-filled challenges to all sushi lovers, as the participants can put their tongue to the ultimate test of flaming hot wasabi in the “Spicy Wasabi Eating Competition” or be enchanted in the “Most Creative Sushi Making Competition” The winners of these competitions won a free sushi meal for up to one (1) year and voucher of RM100.  In addition, MyStyle also gave away the one (1) year free mobile vouchers to the winner of ‘Guess the Quantity of MyStyle booklet in the Treasure Box’ and  red wine of 1996 to the 2 winners of best dress contest in conjunction of the theme - ‘Groovy Green’.

• Meet & Greet with the StarCeleb Winner and Finalist
•  Discover the fragrance games & Q&A
• Prize presentation to Slogan Contest to Online Bloggers
• Best Photo shooting contest
• Interview with StarCeleb on BANANA REPUBLIC fragrance

SLOGAN CONTEST

Participants will need to use their imaginative to describe the word “ALABASTER”
in 20 words. Most creative winner will get a gift Hamper worth of RM 480 of BANANA
REPUBLIC fragrance.

Submit Name & Ic No with Slogan to email: bananarepublicppm@gmail.com by 13^th June 08. Winner will be announce on 14^th June 2008.

BEST PHOTO CONTEST

Participants will need to send in the best picture pose by StarCeleb Finalist with BANANA REPUBLIC fragrance. ( Send in a link from your blog or the photo in jpg format to email: bananarepublicppm@gmail.com latest by 17th June 08 )

Winner will win:
i. 1^st Prize : RM 500 worth of BANANA REPUBLIC Gift Hamper
ii. 2^nd Prize : RM 300 worth of BANANA REPUBLIC Gift Hamper
iii. 3^rd Prize : RM 150 worth of BANANA REPUBLIC Fragrance

MYSTYLE SPECIAL PROMO

Centurise Group presents “MyStyle”

Your Lifestyle-on-Demand Mobile Service

Kuala Lumpur 16 August 2007 – Centurise Tech, a subsidiary company of the Centurise Group of Companies officially announced the launch of “MyStyle” voucher-on-demand at The Ritz-Carlton Kuala Lumpur, also the official sponsor for the Press Conference today.

“MyStyle”, a new mobile voucher-on-demand service, combines the use of the new media and technology using SMS, giving consumers the choice to Dine, Shop, Groom and Play with their favourite lifestyle brands 365 days a year. Positioned as an innovative mobile lifestyle voucher, it delivers from businesses to consumers (B2C), the comfort of convenience and concession value on their preferred brands.

“MyStyle” partners comprises of 75 well known international and local brands including Nando’s, Sushi King, Delifrance, Shakey’s, La Bodega group, Paddington House of Pancakes, Juice Works, Teppanyaki, Giordano, Royal Sporting House, Studio R, Nose, Edward Forrer, Orlando, Noir, South China Sea, Novo, Leonard Drake, Dermologica, Averine, GNC, The Body Shop, Sasa, GSC, Rock Corner and many more.

All partner brands have specially developed exclusive brand value propositions and offers for the “MyStyle” vouchers, whereby these can be downloaded onto your mobile phone via SMS, giving surprises up to 50% off all year round.

The co-founder of Centurise Group and Group Strategist, Ms. Mi-Ki Choong, a well-known businesswoman, property developer, creator and presenter of LifeInStyle, and now technoprenuer, aims to pioneer a new consumer lifestyle, and refresh the way Malaysian retail businesses is moving. Her core objective is to offer consumers and businesses real time, real value propositions, enabling everyone with a mobile phone to enjoy it every single day of the year.

“I am a consumer myself. This has prompted us to analyze and we discovered, that the one device everyone holds dear to is his or her mobile phone; we can’t live without it, even when we are sleeping, it’s near us!”. “MyStyle” is a mobile service which is unintrusive unlike some SMS blasts that we are all familiar with. With “MyStyle”, consumers decide what they want and, when they want it”, said Ms. Choong.

The “MyStyle” strategy has been designed as a customer acquisition tool for businesses, and connects directly to the consumer, making it an effective, measurable and sustainable brand activity.

She went on to say, “The trend today is that consumers want convenience in their lifestyle, seeking out value propositions all the time. Technology is becoming a very important part of our lives today, if you don’t embrace it, you will be left behind”.